![]() ![]() Still, the impact of these initiatives is yet to be seen, especially considering a survey by BCG which found that just 18% of retailers who had previously set emissions targets were on track to achieving them, while another 35% were stalled in their progress. According to an investigation by Rest of World, Shein added anywhere between 2,000 and 10,000 individual styles to its app each day between July and December of 2021. The business model works like Amazon-a sprawling online marketplace brings together about 6,000 clothing factories in China under Shein’s label, while internal management software collects near-instant data about which items are selling and which aren’t to visibly boost the popular items. Its biggest selling point is the low pricing of clothes that are shipped to more than 150 countries and regions worldwide, catering to women in their teens and 20s. Over the years, Shein went from being a low-cost Chinese apparel merchant to a global, online-only fashion juggernaut, climbing in sales from $10 billion in 2020 (according to Bloomberg) to a whopping $100 billion in 2022. ![]() Using quotes like ‘Stay Bad Ass’ and ‘Bootleg Truth’, Takahashi mixes the essence of casual streetwear with the iconic Japanese-Punk he brought to the forefront of society.Pronounced “she-in,” the fast fashion Chinese behemoth was founded in the city of Nanjing in 2008 by Chris Xu, a U.S.-born entrepreneur and search engine optimization specialist. The new collection brings forward questions of Utilitarianism Vs Avant-Garde through a range of long and short sleeve tees. ![]() ![]() Heavy print and statements are what sets the brand apart in a unique way, Takahashi takes slogan tees and branded coats to the next level. Graphics are the ubiquitous statement that all Undercover collections feature. Having collaborated with powerhouse brands like Nike, Supreme and most recently Valentino’s Pierpaolo Piccioli, Undercover is gaining more traction than ever. Taking streetwear and moulding it into high fashion must-haves became the platform for Takahashi to launch Undercover into the stratosphere. From their first show in Tokyo in 1994 to 2019’s Paris Fashion Week, Undercover went from strength to strength. The draping, the shapes, the art! Takahashi couldn’t get these designs out of his head and with the help of fellow design student Hinori Ichinose, Undercover was founded.īringing us to present day, Takahashi has had numerous successful collections with Undercover. A colossal step in the right direction was when Takahashi went to a Comme des Garçons show with his university and saw the products in person. Throughout his time at Bunka College of Fashion, Takahashi was a part time design student and part time frontman of the band ‘Tokyo Sex Pistols’. Yohji Yamamoto, Issey Miyake and Rei Kawakubo led the Japanese fashion scene and slowly took over each fashion capital with their fresh designs. The British and American punk scene was just as huge in Japan, and these western influences affected everything from music to fashion design. Music continues to play huge role in Takahashi’s life, - but the mid-80’s punk movement rocked his world. Going all the way back to his roots and understanding these inspirations are pertinent to Undercover’s success. Through cartoons, digging through his mum’s wardrobe, and western-influenced music magazines, he found himself wanting more. Takahashi was born in 1969 in a small village in Japan where edgy pop-culture references were not trickling down into his home, so he had to find his own way to be inspired. Breaking each and every mould they’re given is kind of the point that designer Jun Takahashi is making with each new collection.īefore we dissect the brand new AW19 collection, we need some background on the chaotic vernacular of Takahashi and Undercover. Some would say ‘punk’, some would say ‘classic’, but attempting to pinhole this brand would be to offend its very core. Undercover has been labelled many different things In its 26 years. ![]()
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